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BHS Facing Fundamental Strategy Questions

25th April 2016

A recent attempt to reposition BHS as a food retailing prompted jokes about “Bring Home Sausages”. It was the latest example of a business struggling to answer the core strategic questions: who are we, who are our competitors, and on what basis should we compete? The administrators will be looking for a buyer with compelling and plausible answers to these deceptively simple questions. They are essential if BHS is to craft a viable space in a crowded marketplace that looks further and further removed from the familiar high-street locations of its past. These are certainly the issues that will be troubling for any potential buyer of the business as a going concern. You can read a little more on BHS here.

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