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About us


Our aim is simple: to make our business partners more successful.

Stride was formed by Robert MacIntosh and Donald MacLean as part of their drive to demystify strategy and hand it back to the people who actually need it – people who own, work in, direct and otherwise engage in businesses, public sector organisations, social enterprise, charities and voluntary organisations. We’ve been at the forefront of strategic management practice and research for over 20 years and by joining Stride you’ll become part of our drive to improve the ways in which individuals and organizations build strategies.  You can follow us on Twitter, Facebook, Linkedin or simply by joining Stride here.

As professors at the University of Glasgow and Heriot-Watt University, we bring experience and insights from the cutting edge of strategy research. Over the years, we have undertaken consulting assignments with clients such as BP, Scottish and Southern Energy, Babcock International Group, Clydesdale Bank, Yorkshire Bank, a wide variety of SMEs and many public sector organizations including the NHS, HMRC and Local Government. Why not download a sample chapter of our widely acclaimed book ‘Strategic Management: strategists at work.’

Stride’s strategy profiler uses intellectual property developed at the University of Glasgow and is offered here under an exclusive licence.

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